YourBid

SUPPORTING YOUR BID

MMA believes the hallmarks of a successful bid are:

accurate capture of the nuances of your Customer's requirement, backed with thorough and perceptive requirements analysis, and with insight into the implications

presentation of this appreciation in such a manner as to ensure your Customer can see your depth of understanding

a robust and imaginative strategy for satisfying the requirement that is demonstrably credible and attractive: supported by deep analysis and (where necessary) by out-of-the-box innovation

an in-depth comprehension of what you will need to do to succeed with implementing the work and of the synergy with your broader capability, as a basis for realistic planning - and for convincing the Customer as to the efficacy of your plans

a price-optimised high-value proposed programme enabled by remorseless implementation of lean principles (with costs challenged at every turn)

a perception of what are your relevant "unique selling propositions", and of how the attributes your company can offer should be presented as a winning "edge"

articulation (and maximisation) of your competitive edges such as to make your bid stand out

keen perception of the risks: to inform your contingency but also to highlight decisive competitive advantage by showing how well you'll manage the risks and highlighting risks that cruelly expose your opponents' weaknesses

a structure and content of the bid that makes it attractive to read, focuses attention on the right areas (your strengths!) & assures covering all the bases of what your customer expects to see

comprehensive organisation of constructing and processing the best available bid within what are invariable critically tight deadlines

a persuasive approach to extolling your company's capability and making the case that your bid is obviously the best.

MMA has the expertise, the intellect and the experience to make an effective contribution to every one of these attributes, and so can be decisive in the success of your bid.

MMA's people can form part of the manning of your bid team, supporting one or more of the aspects listed above. Such a contribution could take a range of forms: from a focused contribution in one of our areas of specialism through to a wide-ranging role drawing your bid together into a cohesive and focused whole. We can bring to bear our talents and insight; also the benefit of our substantial bid-winning experience.

MMA can add to the strength of your offering by including our CVs in your bid to enhance its potency and fill gaps in your specialist resourcing. To this end we can inject potentially bid-winning specialist skills in business strategy, project management across the CADMID cycle, requirements capture and compliance, configuration control - also (and crucially) business, project, safety & continuity risk management.

Alternatively, MMA can add value to your bid by dispassionate independent review of the bid once almost finished, leading to constructive criticism and consequent improvements optimising the bid - ie, "red teaming". We can help you appreciate what will be the true demands upon and implications for your broader business. Our impartiality also means we are well placed help you make the crucial bid/no-bid decision.

After bid delivery, MoD typically invites the bidder to visit to present his offer: providing a major opportunity to make your case - but you must "get it right" on the day. MMA may be able to field a representative who commands MoD respect and help your team to respond to penetrating questions, adding to the credibility and authority of your presentation team.